Real Estate Junkies: Coast 2 Coast

48 | Attitude, Effort & AOs: The Mindset Behind Lasting Success

Russell Ham

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In this episode of Real Estate Junkies: Coast to Coast, Rusty Ham and Rick Abbiati dive deep into what really separates the successful from the stagnant in the world of creative real estate—mindset, effort, and consistency.

Rick shares his personal journey of going 15 months before landing his first deal, a $90,000 payday that made the wait well worth it. Rusty opens up about juggling a full-time teaching job and coaching while building his real estate business—making dials between P.E. classes and after school. The message? You don’t need a perfect schedule. You need a big enough WHY.

They break down how new associates often underestimate what it takes to succeed and why understanding your KPIs (Key Performance Indicators) is key to predictable results. You’ll hear how both Rick and Rusty ramped up their dialing volume, implemented systems, brought in coaches, and eventually transitioned out of their W-2 jobs.

Then, they shift gears into a powerful game plan highlight—a unique executive lease purchase (AO) on a Southern California duplex. Rusty explains how he's creatively structuring the deal, and Rick shares key insights on tenant-buyer down payments, rent structures, and keeping sellers engaged post-assignment.

Finally, they wrap up with takeaways from their recent In the Trenches Bootcamp, including deal structuring sessions, purchase and sale contract walk-throughs, and how goal-tracking spreadsheets are helping investors map out their exits from traditional employment.

If you’re serious about real estate, this episode is your blueprint for scaling with confidence.

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Resources:
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